About Us

We are a giant, giant megaphone – magnifying your voice so you can be heard amidst the tempestuous din of ads and messages.

We are a pedestal – putting you above all, raising you high in the air, way above the clutter.

To be seen better. To be heard better. That is what Synaxis Media is all about.

We are the largest and most innovative digital out-of-home media company in the Gulf, providing top-of-the-line media solutions for some of the world’s biggest advertisers. We help our clients better connect to their consumers, thus helping them to achieve a better return on marketing investment than their competition.


In Abu Dhabi, the idea of investing in branding campaigns and outdoor advertising started around five years ago. But, in just a few years, the streets have been transformed into an arena of advertising mediums and communication messages, that consumers has learned to block out such exposure.

What was new has already become old.

That inspired the creation of Synaxis Media.

Synaxis-Media Management Team, saw that shopping malls presented the most dynamic retail environment anywhere. Shopping malls were the single most visited public places, and here, the shoppers were more susceptible to listening to advertisements as they are in the mood to shop and buy.

But Synaxis Media did not stop there. Not settling for just placing posters and advertisements in malls, Synaxis Media introduced the concept of motion graphics and video advertising in the cities malls.

The combination proved to be a great mix.

Synaxis-Media has had great success introducing these new innovative media solutions to the Arab world. Starting from the city of Abu Dhabi, it has already expanded its portfolio to over four large malls and is growing everyday. The company’s innovative approach to digital out-of-home media has uplifted the communications means in the United Arab Emirates to the next level and has helped to accelerate the media boom in the region.

The Synaxis Edge

Synaxis Media clients enjoy three main advantages to help them grow their brands and businesses:

  • With Synaxis Media being the largest digital out-of-home media company, advertisers get the widest variety of innovative media solutions to choose from.
  • Plus, company size equal coverage area size. So with the biggest, advertisers get the widest media coverage. Synaxis Media covers the important malls in Abu Dhabi and Al Ain, guaranteeing a footfall of over half a million people weekly.

2. One word: Digital
  • Digital media stirs the emotion more; and research has proven that emotional advertising is more effective in branding campaigns.
  • Digital media allows advertisements the flexibility to be amended or changed overnight as it is easy to upload.
  • Digital media has the ability to be interactive and can send out information using blue-tooth technology.
  • Its high resolution and vibrant colors allow us to bring TV advertisements to the masses in public locations.

3. Ads That Move

You got a normal static print ad? Let us animate and convert it to motion video, and make the same ad more entertaining, more captivating, more emotionally moving. It’s like once more with feeling.